More than just a way to decorate the walls of your premises, integrating art into your business can make all the difference in terms of the customer experience, but also that of the people who work for you. Intrigued? Continue reading...
What can a work of art bring to your company?
You have built your company and you feel a great sense of pride in it. You have a company's values, mission and vision, and this contributes to a growing sense of belonging to your company. Adding art to your work environment will allow everyone who walks through your doors to experience this vision and these values, to feel the emotion that comes from them. The artwork is then the gateway to the customer experience; it creates a welcoming atmosphere and draws the eye. Whether for yourself, your staff, your customers or your guests, laying eyes on an original painting or a sculpture leaves no one indifferent.
Many types of businesses use art in the office; for example, many works are displayed in lobbies, reception areas, dining rooms and even in hotel and hostel rooms. These companies have unknowingly provided an increasingly important venue for the promotion of contemporary art. They allow to support the work of artists from here and elsewhere and to make art accessible to all.
The benefits of having art in your office
Integrating a work of art into your premises allows you to express your company's philosophy, to reflect the image you want to project and to create a sense of belonging for your clientele. Observing a work of art creates a visual harmony that calms the mind and brings a feeling of well-being.
The human aspect and productivity
But that's not all! Art in business is a vector of growth. By encouraging interaction and discussion among your teams and stimulating their creativity and innovative spirit, you create a team building activity par excellence without having to plan anything. The work of art generates by itself the effect of sharing and exchange. Moreover, involving your staff members in the choice of artworks ensures the success of the work environment and allows them to identify with the company, to feel that they are part of the team.
The strategic aspect and profitability
At the corporate level, the work of art is both an aesthetic and strategic tool. It allows to :
- Give character and style to your office
- Change the atmosphere you want to create in your company
- Contribute to deepening your visual identity, which distinguishes you from the competition
In fact, art is a unique communication tool!
In addition to all of these benefits and the added value to your business, when you use art in the office, you are promoting and financially supporting the artists as well as the art gallery. And it also allows you to reduce your taxes. That's right! Supporting a Canadian artist by purchasing art gives you a tax break. How does it work? By displaying the artwork in your offices, you can claim a capital cost allowance of 33.33% of its acquisition cost at the provincial level and 20% at the federal level. This way, the amount invested for your purchase is spread over time.
Remember that the art must be displayed in your office, not in your home. However, if you are self-employed, such as an accountant, massage therapist, psychologist, etc., and your offices are in your home, you can still get this deduction.
Learn more about tax benefits!
In summary
In short, whether you are a large corporation or a small business, it doesn't matter; any company can benefit from the opportunity to display art in the workplace and enjoy the definite advantages that this brings. It's up to you!
